By Inclume
This installation represents the craftsmanship that Gaggenau has pursued since its founding as a hammer mill and nail forge, in 1683. It is an abstract interpretation of the story of the brand: ‘It began with a spark.’ Black paper shapes signify the brand’s roots at the edge of the Black Forest in Germany, with the orange representing the fragments emanating from the forging process. The tactility and texture of the design recalls the handcrafted nature of working with metal and includes several forged nails which are suspended across varying focal points of the window.
The installation was made for Gaggenau as part of the Showroom Showcase. This year’s London Festival of Architecture sees some of London’s most respected design brands offering up the windows of their showrooms to showcase the work of London’s best emerging architects and designers. The London Festival of Architecture invited emerging architects and designers to create unique architectural installations made of paper, to be installed in those showrooms across London throughout the LFA public events programme in June.